A big part of my experience and success was based on generating mutually-beneficial relationships with external organizations and people which allowed us to create a more cohesive community.
(We were part of the Café pendiente movement – Coffee for homeless – Being part of it was very important for our target market)
(Invited by Starbucks Argentina CEO Diego Paolini to the first Starbucks Coffee store opening in Córdoba)
(We had excellent relations with all the universities in Córdoba. We provided discounts to their students in exchange for advertising)