Mobbex: 2014 – 2016
Co-founder and Marketing strategist at MOBBEX, a fintech startup.
- Creates the marketing plan and strategy for the Latin American small businesses market.
- Administers concept development with Head of Engineering and VP of Finance Operations by identifying unmet customer needs, developing viable product concepts, determining product synergies, and analyzing market opportunities.
- Executes product development including, competitor analysis, product beta testing with local businesses, product prototypes, and conducting product launch scenario assessment.