Pablo E. Viera – Portfolio

“He who cannot be a good follower cannot be a good leader.” ― Aristotle


Enterprise Account Executive for the LATAM GEO (Spanish/Porguguese/English)

January 7, PM

Cloudflare – LATAM / NAMER – 2018/2020

  (With Matthew Prince and Michelle Zatlyn: Founders of Cloudflare) Enterprise Account Executive (Spanish/Portuguese & English speaking) Currently supporting NAMER • Generation of new business by identifying target accounts for … Continue reading

March 24, PM

Google Surveys – 2016 / 2017

Market analysis, business development, and customer service for Google Surveys in Italy, Brazil, Spain, Mexico and Hispanic Markets in the US.

July 5, PM


January 5, AM

Mobbex: 2014 – 2016

Co-founder and Marketing strategist at MOBBEX, a fintech startup. Creates the marketing plan and strategy for the Latin American small businesses market. Administers concept development with Head of Engineering and VP … Continue reading

July 27, PM


Co-founder and CEO at Il Caffetino Espresso, the first “To Go” gourmet specialty coffee shop franchise in Córdoba, Argentina. • Built company and franchise system from the ground up, expanding to four stores … Continue reading

July 27, PM · 1 Comment

Gen E Foundation (Synergo) – 2012

I am a co-founder of the Gen E Foundation in Córdoba, a non-profit organization that helps entrepreneurs transform business ideas into reality, providing tools, experience and connections.

July 27, PM · Leave a comment

AIESEC: 2007 – 2009

From 2007 to 2009 I was CSR Project manager at AIESEC Cordoba. I started as part of the sales team for six months and then became project manager. What is … Continue reading

July 27, PM · Leave a comment

Distinguished Entrepreneur by Fundación E+E – 2012

In 2012, IL CAFFETINO ESPRESSO was accepted into competitive business plan course at the E+E Foundation. I was recognized as one of the most outstanding entrepreneurs that year. What is … Continue reading

July 27, PM · Leave a comment

UPC Emprende Program

Taught two of four modules in the “Emprende” program at the Provincial University of Córdoba by government invitation. This program was sponsored by the City of Córdoba to grant citizens the tools … Continue reading

July 27, PM · Leave a comment

Media relations (Press)

One of my responsibilities was to build strong relationships with the media, and this was very important to the company because we saved a lot of money in advertising. We … Continue reading

July 27, PM · Leave a comment

No budget, no paradise? – Conference about Marketing and Advertising for low budget companies.

November 25th, 2014, Matias Glickman and I were invited to the National Technological University of Córdoba to talk about low-budget marketing and advertising strategies and case studies, attended by more … Continue reading

July 27, AM · Leave a comment

Startup Weekend Córdoba 2013

During the 2013 Startup Weekend competition, I directed a team of eight people in the development of AMORE – A mobile app for couples that allows you to sync your partner’s calendar with … Continue reading

July 27, AM · Leave a comment

Experience in public relations and strategic alliances

A big part of my experience and success was based on generating mutually-beneficial relationships with external organizations and people which allowed us to create a more cohesive community.

July 27, AM · Leave a comment

Talk: “Motivation of Entrepreneurial Culture” at the Women’s Council of Córdoba

Invited by the local Secretary of Commerce. I shared my experience with the women’s council members and inspired and motivated them to start their own businesses, attended by 20 people.

January 5, AM · Leave a comment

Motivational talk at a school in an inner city neighborhood

November 7th, 2014 I was invited by the local government to speak to underserved youth about how to have a better future by starting their own business.

January 5, AM · Leave a comment

Radio guest at “No es para calientes” show

August 7th, 2014, I was invited by a local radio to talk about the entrepreneurial culture in my city. Topics included entrepreneurial know-how, budget management, and networking for contacts and sponsorships, … Continue reading

January 5, AM · Leave a comment

Guest writer for

Occasionally I contribute articles about entrepreneurship and marketing in as a guest writer. This is a Latin American blog about innovation, entrepreneurship, music, events, design and entertainment. “No todo es MARKETING DIGITAL” … Continue reading

August 13, PM · Leave a comment

Direction and design of radio spots – Radio advertising

I was responsible for the creative design of the radio spots, with the production carried out by Radio Gamba, one of the most popular radio stations in Córdoba. (Click here to … Continue reading

January 9, PM · Leave a comment

How companies administer communication in web 2.0

Guest panelist among Wendy Méndez Casariego (Porta Hnos SA), Romina Gleria (José Guma SA) and Yanina Batistella (Calzados Batistella SA). Invited by the Foreign Trade Chamber, the event was held … Continue reading

January 8, PM · Leave a comment


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